Try to answer these questions for every skill, what is it? Why learn? How to learn? And what are the outcomes of learning it?
Imagine, you are new to this digital world, and you are a good writer. You have decided to write on Facebook, and you open an account on Facebook. After some time, you notice your writing has a lot of readers, and that influences you to open a Facebook page.
Digital Marketing
Digital Marketing, what is it? It can be defined as an act of promoting products and services and connecting potential customers using the Internet and other forms of digital channels. What are the channels you can use to promote your brands and connect with users, there are plenty of you can use such as SEO, Social Media Marketing, Content Marketing, SEM, Email Marketing, Mobile Marketing, and Affiliate Marketing, just to name a few.
Why would you learn digital marketing, and how can it help you? The core purpose of learning Online Marketing is to reach a wider audience to sell your products or services, or to an extent to sell yourself as a personal brand. There are some specific benefits if you are interested in digital marketing,
- The demand is ever-increasing: The demand for digital marketing has been rising exponentially over the last decades. Learning this skill will open a wide range of opportunities for you to grow your professional career.
- Skill development: In this market situation, skills are more valued than any academic success. So, what is better than learning digital marketing?
- Entrepreneurial development: With the skills of digital marketing, you can start your own business, and you can drive traffic and conversion for your own business. Or become a freelancer where you can offer services to businesses that require digital marketing know-how.
Digital Analytics
Digital analytics is the process of collecting, measuring, analyzing, visualizing, and interpreting the data of customers’ online behavior and actions on websites, mobile apps, social media, or a certain marketing campaign. The purpose of doing it is to make an informed decision based on the available customer data.
Enough with the definition of digital analytics, the question is why you would learn it and what are the benefits would you get by learning it. Learning digital analytics can be a life-changing decision. The main reason for learning it-
- Career Development: At a personal level, digital analytics will help you to become competent in better decision-making, problem-solving, and analytical skills. Whereas at a professional level, digital analytics can certainly improve your performance by helping you to make data-driven business decisions, optimize operations, and identify new business opportunities.
- High demand with diverse fields: the field of digital analytics is growing with very high demand across a diverse range of industries, such as e-commerce, advertising, sports, finance, you name it. Learning this can open up numerous job prospects.
- Competitive advantage: you always need to do the analytics if you are working in the digital marketing field. Along with digital marketing, digital analytics can put in place of competitive advantage over others in the job market, or it can help you to excel if you want to become an entrepreneur.
Social Media
Many of us do not give importance to social media. We just use it for fun, troll something or talk about contemporary issues. However, the right use of social media can bring a huge change in one’s life professionally and personally. You can use social media to promote yourself, your brand, or your company as well. So, how does the proper use of social media help you excel in your career? There are some great outcomes of using social media-
- Communication and Networking: communication and networking are the primary functions of social media. Because of it, you can effectively communicate and connect with others who share similar interests and goals on both personal and professional levels. Learning how to use social media effectively and efficiently can make you exceptional and will help you to create new opportunities.
- Promotion and Branding: In this age of social media, companies have been trying to capture the attention of potential customers, and it is better to do it through social media than through conventional one. Companies are spending billions on social media to promote their brand, products, and services. So, to expand your opportunities on a career or personal level, learning the marketing side of social media is necessary.
- Personal Branding: You can use social media to build your brand and exhibit your abilities, expertise, and successes. Knowing the basics of utilizing social networking sites to develop a personal brand will enable you to create a solid online presence that will assist you in accomplishing your professional and personal objectives.
Content Marketing
Content marketing is a technique of creating, publishing, and distributing content to attract, engage, and retain a clearly defined audience, to build a profitable long-term relationship. Content could be anything, a Facebook status, a short video, a funny meme, a picture, and you name it.
Now, the demand for content creation is huge, and more importantly, the demand for a good content creator is greater than ever. So, how content marketing can help you to achieve your dreams, there are multiple reasons to learn content marketing-
- Doesn’t annoy people: The biggest advantage of content marketing is that it does not annoy people, people actively engage with the content if the content is appealing. If you are a good content creator who can retain customers’ attention with your post vlog or anything, then you are in a business. By doing this you can build a strong audience, and later you could turn them into your customers if you decide to become an entrepreneur.
- Increase the following: If you are an entrepreneur or want to be one, then you need to sell your ideas, and what is the better way to do it than social media? If you have a large audience following you, your content means you are already ahead in fulfilling your goals. By creating engaging content, you can create and nurture a large audience, who will later become customers of your offering.
- A better way to reach customers: In the time we are living in, it is extremely rare to find someone who does not use social media. This brings the greatest opportunity for the marketer and individual to reach potential customers and promote whatever they are offering.
Graphic Design
Graphic design is a creative process of creating visual and textual content to communicate ideas or information to an audience. It involves combining words, images, shapes, colors, or forms to create visual communication. You can use your creativity and skills to design logos, packaging, brochures, leaflets, advertisements, etc. There are multiple benefits of learning graphic design-
- Every day is different: With new work projects and assignments popping up constantly, choosing the career of a graphic designer is challenging. Your life as a graphic designer is never boring, since you are constantly excited about new tasks. For example, they might be designing a social media campaign or a logo for a company. You will always find something new and interesting to design.
- Push you out of your comfort zone: Staying in your comfort zone is the biggest barrier to achieving success. If you want to build your career in graphic design then you have to get out of your comfort zone because it requires you to focus on details, creative thinking, and bringing unique ideas.
- You can work on your terms: For designers, there are many options for working for yourself, including as freelancers and entrepreneurs. You may prefer to establish your businesses by promoting your product lines with your marketing and artistic talents.