Are you looking to improve your digital marketing skills and like to take your digital marketing skills to the next level? If your answer is yes, then this is for you! We are living in an era where digital marketing become essential to promote a business or even a person. It is more important than ever to master your skills in digital marketing and stay up-to-date with the latest trends.
To help you master digital marketing skills, there are five free awe-dropping websites, and they offer a wide range of resources where you can learn about SEO, content marketing, email marketing, inbound marketing, and so on.
By learning the courses provided by these websites, you can build strong first-hand knowledge along with free certificates upon completion of the courses, and the certificates are recognized by big companies.
1. HubSpot Academy
HubSpot Academy is an online education platform where one can learn the necessary digital skills to excel in the field. This is built by HubSpot, a leader in inbound marketing, sales, and customer support. The platform provides a wide range of courses in the field of digital marketing such as SEO, Inbound Marketing, Email Marketing, Content Marketing, and many more. Most importantly, the courses are free of cost, and they are created in a self-paced mood where a learner can learn on his/her own time and speed. In addition to that, they are designed by combining engaging video lessons, PowerPoint slides, practical learning, quizzes, and reading materials.
But there is more! Upon completion of the courses, you can earn a certificate by taking an hour-long exam. The certificate is well-recognized in the industry. The most popular courses provided by HubSpot are-
- Social Media Marketing
- SEO
- Content Marketing
- Inbound Marketing
- Digital Advertising
2. SEMrush Academy
SEMrush Academy is also an online education platform created by SEMrush, an online tool to do keyword research, competitor analysis, and optimization of the website. They also offer free courses like HubSpot Academy. The principal difference between HubSpot Academy and SEMrush Academy is the courses provided by SEMrush suit intermediate learners who already have some basic understanding of the topic. Whereas the HubSpot Academy designs the courses for both beginners and professionals.
Just like HubSpot Academy and SEMrush Academy also provide certification as an indication of completion of the courses, you need to take an exam to get the certificate. The most popular courses provided by SEMrush are-
- SEO Fundamentals Course
- PPC (pay-per-click) Fundamentals Course
- Content Marketing Fundamentals Course
- Keyword Research Course
- Competitive Analysis
3. Meta (Facebook) Blueprint
Meta Blueprint is different from the top two in terms of learning medium and learning topics. Meta Blueprint offers hundreds of short lessons from 10 to 20 minutes long, and they only offer the lessons in reading materials. Unlike HubSpot and SEMrush, Meta does not provide any video lessons. The Meta offers courses designed to train individuals and businesses to develop the vital skills to succeed in digital marketing, especially in Facebook and Instagram marketing. On this platform, you can gain skills about how Facebook Ads work, how to reach your target audience, how you analyze the campaign performance, etc.
However, there are also some long courses where you can earn certificates by completing them. A small reminder, Before you would like to begin these courses, you should have some prior basic skills related to the courses as they are designed for intermediary levels learners. Some of the courses offered by the Meta are-
- 100-101: Meta Certified Digital Marketing Associate
- 200-101: Facebook Certified Marketing Science Professional
- 300-101: Meta Certified Creative Strategy Professional
4. Google SkillShop
Google Skillshop, similar to Meta, is an online learning platform offering courses to beginners and professionals related to Google products and services. However, Google courses are more specialized compared to HubSpot or SEMrush, Google mostly offers courses to assist individuals and businesses in gaining the knowledge and skills required to master the effective use of Google tools, especially Google Ads.
Like other learning platforms, Google also provides certification upon finishing the courses, however, the certification courses are designed for intermediary and advanced levels learners. They are also free like others. Some of the courses offered by the Google Skillshop are-
- Google Ads Certification
- Google Marketing Platform Certification
- Google Analytics Certification
- Google Campaign Manager certification
- Google Marketing Platforms Creatives Certification
5. Google Digital Garage
Google Digital Garage is also an online learning platform created by Google. However, unlike Google Skillshop, Digital Garage offers a wide range of courses on digital marketing and online businesses. The biggest advantage of Digital Garage is it is designed for everybody, whether you are a beginner or an experienced learner you can develop the necessary skills. They also provide the certificate upon completion of the courses.
The courses are structured with short video lessons, reading materials, practical exercises, and interactive quizzes, and all the courses are self-paced like other platforms. Some of the courses offered by the Google Digital Garage are-
- Fundamentals of Digital Marketing
- Build Your Online Business
- Entrepreneurship: From Business Idea to Action
- Build A Sales Strategy for Your Freelance Business
- Manage a Project with Digital Tools
So, what are you waiting for? Whether you are a beginner or a professional in the field of digital marketing, you can improve your skills, which will support you to grow in your field or career.